The Finnish Association for Nature Conservation (FANC) has been working with its local partners in Madagascar since 2012.

Madagascar is an island country in the Indian Ocean approximately 400 kilometres off the coast of East Africa. In less than a hundred years the forest cover of Madagascar has fallen dramatically. The remaining forests serve as the last local and regional refuge for numerous species and represent important natural resources for the local communities. These forests have become extremely fragmented, which makes them very sensitive to human pressure and the impacts of climate change.

FANC aims to fund sustainable solutions to protect Madagascar´s unique biodiversity and to slow down the global warming. The island of Madagascar is one the most important biodiversity hotspots in the world. Nearly 80 % of Madagascan species are endemic i.e. they are found nowhere else in the world.

Together with its partners FANC focuses on protecting and restoring natural forests. Already 80 000 trees have been planted in Madagascar since 2012. Linking of fragmented forest patches has enlarged the habitats of endangered species depending on forests.

This yeas, the strategy, design and technology company Reaktor has a created a campaign for the 2019 Flow Festival. Visitors pay a returnable 1€ deposit for every beverage purchased at the event. Reaktor offers all visitors an opportunity to donate that deposit to FANC for a reforestation project in Mahajanga, in the northern part of Madagascar by returning their empty drink containers at Reaktor return points around the festival area. With this 1€ donation a Flow Festival visitor can contribute to planting one tree seedling. A single tree can absorb approximately one ton of carbon dioxide in its lifetime. The calculations regarding the campaign goals are based on Sitra’s estimates regarding the carbon footprint of an average Finn: https://www.sitra.fi/en/articles/carbon-footprint-average-finn/

The main objective of the Mahajanga project is to support a community-based reforestation programme that is ecologically, environmentally and socially sustainable. Reforestation in Mahajanga is coordinated and implemented together with the local organization Eden.

The Finnish Association for Nature Conservation is the largest non-governmental organization for environmental protection and nature conservation in Finland. The purpose of FANC is to protect the environment, promote nature conservation, preserve cultural heritage, and promote active citizenship and environmental awareness. FANC participates also in the international cooperation in its field.

More information:

Kristiina Ranki, Head of Marketing
+359 40 8390332

Laura Blomberg, Development Cooperation Coordinator

  • 358 40 144 0291

The Finnish Association for Nature Conservation
Fundraising permit: RA/2016/780
Granted: 16.11.2016
Duration and area for fundraising: 1.1.2017 - 31.12.2021,
everywhere in Finland, apart from Åland
The purpose of fundraising:
to promote environmental protection and nature conservation